A Fairer Way to Sell

Why One Percent?

I often get asked WHY? Why One Percent? Let me explain.

In the year of the Sydney Olympics, the year 2000. If you owned a property worth $500,000 (based on historic factual data) that property would be worth today $3,000,000 – $3,250,000. An increase of 600% to 650%.

Comparing the value of money from year 2000 to current based upon annual CPI over those years $500,000 in the year 2000 is worth around $1,000,000 to $1,050,000 in todays terms. An increase of just over 100%.

Understand, my stance on ridiculously high real estate fees has created some conjecture among my colleagues. Since January 2026 to the time of writing (April) I have received phone calls from competing agents offering abuse, shenanigans, claims of wanting to sell their homes pretending to be sellers etc.

One major franchise almost went into meltdown at the thought. To me its water off a ducks back.

This is your pot of gold. You worked for it. You earned it. You should be the one that benefits from your toil and the good fortune that blessed you – a property market that has risen over 600% since the year 2000.

Sell with clarity.
Sell with confidence.
Sell Smarter.

About John

Experience. Integrity. Results.

With more than 40 years in the Australian real estate industry, John Burgoyne brings a depth of experience that few can match.

He is an auctioneer, investor, business owner and published author who has built and sold multiple real estate businesses, trained thousands of agents and helped everyday Australians build wealth through property.

With a strong understanding of both the local landscape and the sales process, John has built his reputation on delivering results without the unnecessary complexity or inflated fees often associated with traditional real estate.

He founded One Percent Real Estate with a clear goal — to give clients a better alternative. One that combines premium service, strategic marketing, and skilled negotiation, all while keeping costs fair and straightforward.

John’s philosophy is simple:
Sell with Strategy
Sell with Confidence
Sell Smarter

Experience That Delivers

Over 40 Years Experience
Proven Results
Integrity You Can Rely On